The 8th Annual National Summit for Health CommunicationJune 17th and 18th, 2024REGISTER FOR THE SUMMITOverviewThe 8th Annual National Summit for Health Communication will be held on June 17 and 18, 2024 in the Washington, D.C. metro area and online. The Society is partnering with Deloitte and the Journal of Health Communication to host this year’s event. The 2024 Summit promises to be a dynamic and forward-thinking event, offering cross-sector health communication professionals invaluable opportunities to stay at the forefront of their field. Through solution-oriented discussions, cross-industry best practice sharing, and a focus on practical applications, attendees will gain knowledge and strategies to effectively navigate the ever-evolving health communication landscape. LocationDeloitte Offices Virtual attendance is also available for the Summit. AgendaEastern Daylight Time Zone
Monday, June 17: In-Person (only) Workshops
Hosts and speakers to be announced on rolling basis. Workshop 1: Crisis & Emergency Risk Communication: How Communication During an Emergency is DifferentLead Instructors: Donda Hansen, BS, Branch Chief, and Sara Dodge Ramey, M.Ed., Associate Director, Centers for Disease Control and Prevention
12:00 – 2:00 PM
CDC recognizes that the right message at the right time from the right person can save lives. That is why they established their Crisis and Emergency Risk Communication (CERC) program. The newest update of the program is currently underway. However, many of the original principles still hold true in today’s crisis and emergency situations. CERC draws from the latest lessons learned during public health emergencies and research in the fields of public health, psychology, and emergency risk communication. During this interactive workshop, participants will:
Lead Instructors: Erika Reed-Gross, MHS, Principal Associate and Shelly Spoeth, BS, Principal Associate, Abt Global
12:00 – 2:00 PM
Understanding your audience is one of the most critical steps in planning any health communications program, project, or campaign. However, health communicators are often asked to reach the general public or all healthcare providers. How can you define, analyze, and segment large groups of people in order to reach them on their terms with health messages and materials they want? Start with who you need to reach FIRST! Formative research practices such as environmental scans, landscape analyses, in-depth interviews, and surveys are just a few of the ways you can determine audience segmentation, selection, and ultimately messaging and product development. Instructors will discuss a variety of low-cost formative research activities that can drive audience segmentation and will share recent real-world examples including risk-based segmentation and a continuum of care model. They will share worksheets and hands-on tools enabling you to leave with new thinking for your own project. During this hands-on workshop, participants will:
Lead Instructor: Stacy Robison, MPH, President/Co-Founder, CommunicateHealth Rachel Pryzby, MPH, Vice President, CommunicateHealth
3:00 - 4:30 PM
The pandemic underscored the importance of cultivating public trust, reducing misinformation, and communicating health information in ways that resonate with diverse audiences. In each of these endeavors, clear communication is critical. This workshop will focus on how to communicate clearly about complex health topics. Drawing from health literacy best practices and behavior change theory, we’ll explore how to:
Participants will have the opportunity to practice applying clear communication principles to real-life scenarios. Workshop 4: Best Practices for Getting Published: From Manuscripts to MonographsLead Instructor: Lauren Swan-Potras, MA, Managing Editor, Journal of Health Communication, and Dr. Jovanni Spinner, MPH, CHES, CEO and Founder, Beacon Public Health
3:00 – 4:30 PM
Published scientific papers and scholarly books are essential to disseminate health communication research findings and information. This workshop is designed to equip authors and researchers with the essential tools and strategies needed to navigate the complexities of publishing. Led by seasoned publishing professionals, this workshop offers invaluable insights into the publishing process. Through practical tips, real-life examples, and interactive discussions, attendees will leave the workshop with a comprehensive understanding of best practices for successfully bringing their scholarly works to publication. Whether you're a graduate student looking to publish your first paper or a seasoned professional aiming to write a book chapter or produce a monograph, this workshop provides indispensable guidance to help you achieve your publishing goals. Workshop 5: Communicating to Build TrustLead Instructors: Doug Levy, Science Communications Advisor and Ken Rabin, Senior Scholar, City University of New York, Graduate School of Public Health and Health Policy
3:00-4:30 PM
Anticipating what skeptics or others may say or do is an essential part of public health in 2024. Knowing how – or whether – to react is equally important, even if you never intend to be in the media. In this interactive workshop, science communications advisor and former USA Today health reporter Doug Levy and public health communications and policy expert Ken Rabin will share and demonstrate best practices for anticipating, preventing, and reacting to misinformation and other challenges facing public health professionals. Based on the methods in Levy’s book, The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts, the workshop will include steps to craft and use effective messaging based on the current media and social environment and skills that work in any setting – media interviews, community meetings or one-on-one conversations. Annual Summit Networking Reception & Student and Emerging Leader Poster Session
5:00 - 7:00 PM
Deloitte Offices, 24th floor
The Society for Health Communication is pleased to offer a poster presentation session for students and emerging leaders during the evening networking reception on June 17. Abstract submission is now closed. All Summit registrants are welcome and encouraged to attend the networking reception.
Tuesday, June 18: In-Person and Virtual Summit
9:00 am - 4:30 pm Opening Keynote: Health Communication: Creating Tangible Impact in a Tumultuous WorldBill Novelli, MA Emeritus ProfessorFounder, Business for Impact CenterGeorgetown University Session 1: The Transformative Power of AI in Health Communication and Public HealthAmelia Burke-Garcia, PhD, MADirector, Digital Strategy and OutreachNORC Rebecca Soskin-Hicks, MDPediatricianMedical Consultant Justin Snair, MPAFounder and Chief Principal ConsultantSGNL Solutions Mark UrbanczykPrincipalDeloitte Consulting Grant McLaughlin, MA (Moderator)Managing DirectorDeloitte Consulting Session 2: Inclusion, Equity, Data Democratization and Health CommunicationKImberly Brock, MPHExecutive Vice PresidentHealth Equity LeadGolin Health Chandria Jones, PhD, MPHPrincipal Research ScientistCenter on Equity ResearchNORC Tayla Mahmud, MAExecutive Vice PresidentHealth Equity & Multicultural StrategyM Booth Health Brittaney Bethea, MPH, CCPH (Moderator)Associate Vice PresidentAccount Services CMRignite Session 3: Successes and Failures: Everything We Learned from Health Communication Campaigns and ProgramsLeShaundra Cordier, MPH, CHESSenior Director, Mental Health and SUDFors Marsh Jessica Rath, PhD, MPH, CHESVice PresidentTruth Initiative Casey Terrell, MPH, RDDirector, Strategy and EvaluationAd Council Sung-Yeon Park, PhD (Moderator)Professor and Associate DeanSchool of Public HealthUniversity of Nevado, Reno Level-up 1: Using Inclusive Language in Health Communications Michael Grela, BSEVP, Head of Reputation,
Public Health & Social Impact
Inizio Evoke Comms Stacy Robison, MPHPresident and Co-FounderCommunicateHealth
Level-up 2: Let’s Talk Heat: Promoting Public Education on Occupational Heat Illness Prevention Pamela Barclay MS, MPHHealth ScientistOSHA Eduardo Hernandez, MPHResearch Health Science SpecialistOSHA Closing Keynote: Building Trust, Saving Lives: Strategies for Effective Community Communication in Public Health CrisesSimbo Ige, MD, MS, MPHCommissionerChicago Department of HealthRegistration Registration is only available online. Registration fees are shown below. To register, click here.In-Person and Virtual SummitRegular (through 5/8 - 6/10)
In-Person (only) Workshops
LodgingThe Society for Health Communication secured three room blocks for the nights of June 16 Le Meridien Arlington: Le Meridien is directly next door to the Deloitte offices. Hyatt Centric Arlington: Hyatt Centric is a 7-minute walk to the Deloitte offices. Cancellation PolicyRefunds are limited to registration fees paid. To qualify for a full refund minus a $25 administrative fee, written cancellation must be received by the Society for Health Communication registration manager no later than Friday, May 31, 2024. No refunds will be given after May 31, 2024. Substitutions may be submitted at any time, but must be submitted to the registration manager in writing at [email protected]. Event Sponsorship Sponsorship of the Summit provides organizations with several benefits, including promotion of organizational branding on event communications and materials, no-cost registration(s), and inclusion of organizational content in the Society’s newsletter. For more information, please see the Sponsorship Flyer linked here or contact Dana Chomenko, Society for Health Communication Executive Director at [email protected].
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