The 9th Annual National Summit for Health Communication

Overview

The 9th Annual National Summit for Health Communication will be held on June 24, 2025 in McLean, VA, and online. The Society is partnering with MITRE and the Journal of Health Communication to host this year’s event.

Join us for a dynamic one-day event bringing together professionals from across the health communication and public health fields. The 2025 Summit is designed to foster collaboration, inspire innovation, and provide you with the tools and insights needed to advance health communication efforts.

Event Highlights

Learn from Industry Experts: Gain valuable knowledge from leading professionals in the health communication space.
Network & Collaborate: Connect with fellow communicators, share best practices, and build relationships that can help advance your work.
Practical Insights: Focus on real-world applications, including the impact of generative AI, evaluating the effectiveness of your communication efforts, and emerging trends shaping the future of health communication.

Agenda*

June 23, 2025

3:00 - 5:00 pm

Registration and Networking

Summit participants may visit the meeting registration desk to pick up name badges, engage in networking, and join activities such as resume reviews and career coaching sessions. More information will be available to registrants closer to the meeting date.

5:00 - 7:00 pm

Networking Reception

Summit participants may join a networking event at Shipgarten https://shipgarten.com/ This is Society organized, but not hosted event that participants may attend to network and socialize with other participants. We will share details about the reception at least 2 weeks in advance of this date.

June 24, 2025

9:00 - 9:15 am	Summit Opening by Leadership Ashani Johnson-Turbes, Society President
9:15 - 10:00 am	Opening Keynote: Embracing the Future: How to Survive (and Thrive) in a Rapidly Changing World Mark Osis, Futurist, Deloitte Discover how health communication professionals can adopt a Futurist perspective to stay ahead in an ever-evolving public health landscape. Explore emerging technologies, shifting cultural dynamics, and the critical role of human-centered leadership in navigating change. Be challenged to think boldly, lead with vision, and embrace what’s next for our field.
10:00 - 10:15 am	Vicki Freimuth Award for Excellence in Health Communication Presentation Presenter: Claudia Parvanta, Professor, University of South Florida College of Public Health The Vicki Freimuth Award for Excellence in Health Communication recognizes an exceptional individual whose career has been dedicated to advancing public health through the application of scientific health communication principles. The award celebrates real-world public health research and practice done by those in government, academic, or private sector setting.
10:15 - 10:25 am	BREAK
10:25 - 11:30 am	Interactive Session: Meeting the Moment: Facilitated Roundtables on Building Trust in Health Communication Brian Southwell, Distinguished Fellow, RTI International This interactive session will provide the opportunity to engage with colleagues on the current and future state of health communication. A brief panel presentation will be followed by live and virtual roundtable discussions on effective strategies and collaborations to build and restore trust in health communication.
11:30 am - 12:45 pm	NETWORKING LUNCH Virtual networking event will be available)
12:45 - 1:00 pm	Panel 1: Meeting the Moment: Summarizing Building Trust in Health Communication Brian Southwell, Distinguished Fellow, RTI International Discussion themes and results from the facilitated roundtables will be summarized and shared with key learnings highlighted.
1:00 - 2:15 pm	Panel 2: AI in Action: Using Technology to Advance Communications Erin Novell, Digital Director, CDC Foundation (Moderator) Tiffany Guo, Clinical Team Lead, Google Search Tristen Norman, Director/Head of Creative for the Americas, Getty Images This session showcases how AI technology is changing written and visual health information. Find out how AI can help health communication professionals meet the needs of today’s hyper-connected audiences. Hear how Google and Getty Images are incorporating AI into their content and how these tools can help you better reach and engage your audiences.
2:15 - 2:30 pm	BREAK
2:30 - 3:45 pm	Panel 3: Bridging Theory and Practice for Health Communication Evaluations: Optimizing Outcomes for Greater Impact Brittaney Bethea, Vice President, Public Health, CMRignite (Moderator) Tony Foleno, Senior Vice President, Strategy & Evaluation, Ad Council Linda Desens, Chief Scientist, Social and Behavioral Sciences, MITRE Heidi Tarr, Vice President, Research & Strategy, Creative Marketing Resources In this session, we will explore how to bridge the gap between theoretical frameworks and practical applications in health communication. Attendees will gain insights into emerging methods for evaluating the outcomes of health communication initiatives, with a focus on optimizing strategies for greater impact. Through real-world case studies and evidence-based approaches, participants will learn how to assess the effectiveness of both government and non-profit campaigns at both the national and state/local scale.
3:45 - 4:00 pm	Closing Reflections from Society Leadership Stacy Robison, Society Vice President
4:00 - 6:00 pm	NETWORKING RECEPTION

* Additional networking, mentoring, and career development opportunities will be available throughout the event. Now more than ever, it is essential to connect with colleagues, to learn from one another, and strengthen our collective impact.

Don’t miss this opportunity to elevate your expertise and shape the future of health communication. Register today!

Registration

To reserve your spot today, please click here.

In-Person and Virtual Summit

Regular (5/15 - 6/18)

Virtual	$ 125
Onsite	$ 295
Student Onsite	$ 150

More information will be shared as it becomes available. If you have any questions, please contact us at [email protected]

Lodging

The Society for Health Communication is securing room blocks at hotels within walking distance of the Summit venue on the MITRE campus. The hotels are also within walking distance of the Washington, DC, McLean Metro station.  Additional hotel information will be shared soon.

Archer: The Archer hotel is directly across the street from the MITRE campus. Discounted room rates are available starting at $276+ tax/fees. To reserve a sleeping room, please call (855) 445-7676 and mention “Society for Health Communication/MITRE” or you may reserve online at https://archerhotel.com/tysons/book/mitre-society-for-health-communication by May 19.
Courtyard by Marriott: The Courtyard Tysons McLean, is about 1.7 mile from the MITRE campus but is not walkable. Discounted room rates are available starting at $229+ tax/fees. To reserve a sleeping room, please call (703) 790-0207 and mention “Society for Health Communication” or you may reserve online via the Courtyard room block reservation link by May 23.
Watermark Hotel: The Watermark Hotel is within walking distance of the MITRE campus, but a room block is not available. Please contact the hotel directly if you are interested in reserving a room.

Event Sponsorship

Sponsorship of the Summit provides organizations with several benefits, including promotion of organizational branding on event communications and materials, no-cost registration(s), and inclusion of organizational content in the Society’s newsletter. For more information, please see the Sponsorship Flyer linked here or contact Dana Chomenko, Society for Health Communication Executive Director at [email protected].